Creating a Campaign on Veeto
The most compelling advocacy is built on authentic personal experiences and expertise. Your campaign should tell a story that connects your audience to the real-world impact of the legislation you're addressing.
Consider how your background uniquely positions you to advocate for or against this bill. Perhaps you're a healthcare worker who has witnessed firsthand the issues this legislation seeks to address, a researcher who can identify critical gaps overlooked in the bill's language, or a startup founder who can explain how new regulations would directly affect your industry.
Share relevant personal anecdotes, professional experiences, or specialized knowledge that makes you a credible and passionate advocate. Your story helps contributors understand not just what the legislation does, but why it matters through the lens of real human experience.
1. Basic Campaign Information
The foundation of your campaign starts with essential information that helps contributors quickly understand your mission and goals. Take time to carefully consider each element:
Relevant Legislation
One bill per campaign
First, identify the specific legislation you're addressing. Search for your target bill by either its number (e.g., AB, SB) or title. This is a required field, as it anchors your campaign to specific policy action.
Project Title
Project titles can be between 10 and 100 characters
Your title is the first impression of your campaign—make it count. Choose a clear and concise description that immediately communicates what you're trying to achieve.
For example, "Support SB-42 for Fair Campaign Financing" or "Bodycam footage helps keep EMS and patients safe during high-risk calls: Oppose SB-691"
Stance
Clearly indicate whether you "Support" or "Oppose" the identified legislation. This required field will be prominently displayed on your campaign page, making your position immediately clear to potential contributors.
2. Campaign Description
This is where you'll articulate the full scope of your advocacy effort. We provide a rich text editor with formatting tools to help you present your message clearly and effectively.
Detailed Description
No character limit
Include a comprehensive description that includes:
- Your overall objectives: Changing specific langauge in a bill? Stopping a bill from progressing?
- Your strategy for achieving these goals
- Specific legislators or legislative committees you plan to engage
- The anticipated or desired outcomes of your advocacy effort
3. Funding & Timeline
Compensation Goal
Between $20 and $1,900
Consider carefully the minimum compensation you wish to secure for completing this campaign.
Project Overview
400 characters maximum
Create a concise summary of your campaign. Think of this as your elevator pitch—it should capture the essence of your campaign quickly and compellingly.
Funding Deadline
Choose a future date that gives you enough time to reach your funding goal while maintaining campaign momentum. The deadline time automatically defaults to 11:59 PM PST to ensure clarity for all contributors.
4. Video Introduction
A compelling video introduction helps contributors connect with you and your cause personally.
Video Requirements
Your video should meet these technical specifications:
- Be no longer than 3 minutes
- Maximum file size: 100MB
- Be in landscape mode (horizontal)
Recording Options
To add your video, you have to options:
- Record your introduction directly within your browser
- Upload a previously recorded video
Video Content Guidelines
Your brief introductory video should clearly outline:
- Objectives and purpose of your advocacy project
- Your campaign strategy and approach
- Key legislators or legislative committees targeted
- Expected results and desired outcomes
Note: Your introductory video will appear visibly on your public campaign page and profile, so take time to prepare and present yourself professionally.
Important Notes
Before publishing your campaign, review these key points:
- All fields marked with an asterisk (*) are required
- Your campaign will appear publicly after being published
- You can save and return to drafts at any point to complete editing
If you need help at any point while creating your first campaign, don't hestiate to reach out. We are here to help!